Stories From Women Who Walk

60 Seconds for Wednesdays on Whidbey Are You Attracting Clients Like a Lighthouse Signals Boats? Or Chasing Them?

Episode Summary

Stop! running up & down the coast waving in all clients. Stand still like a lighthouse & signal only those who are seeking you. If you don't know which they are contact me & we'll get it done!

Episode Notes

Hello to you listening on Orcas Island, Washington!

Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds for Wednesdays on Whidbey and your host, Diane Wyzga.

I volunteer as a story docent at Admiralty Head Lighthouse. Sailing in from the Pacific Ocean through the treacherous Strait of San Juan de Fuca ship captains would look for the blazing lighthouse beacon 127 feet above Admiralty Inlet warning them to steer a hard right to starboard, avoid the cliffs, and continue safely south to Puget Sound and on into Seattle, Washington.

How did the captain know he was seeing Admiralty Head Lighthouse? Each lighthouse - no matter where in the world - has its very own distinctive light pattern, or signature. Like your fingerprints. Lighthouses mark points of navigation, warn about dangerous coastlines, and guide boats into safe harbor.

But no one harbor serves all boats. Different boats - different harbors. Lighthouses don’t chase boats; why do you chase clients?

Ask yourself:

What is it only you have to offer?

Who needs it and wants it?

How will you attract your particular client with your own distinctive beacon of light?

And, how will they know you are signaling them?

Once you have your answers, you will be well on your way to business success. Guaranteed!

CTA: If you’re looking for someone to help navigate you and your message, contact me on LinkedIn or Quarter Moon Story Arts for a no-sales, complimentary consult.

You’re invited: “Come for the stories - stay for the magic!” Speaking of magic, I hope you’ll subscribe, follow, share a 5-star rating and nice review on your social media or podcast channel of choice, and join us next time!

Meanwhile, stop by my Quarter Moon Story Arts website to:

✓ Check out Services I Offer,

✓ For a no-obligation conversation about your communication challenges, get in touch with me today

✓ Stay current with Diane on LinkedIn, as “Wyzga on Words” on Substack, and now on Pandora Radio!

Stories From Women Who Walk Production Team

Podcaster: Diane F Wyzga & Quarter Moon Story Arts

Music: Mer’s Waltz from Crossing the Waters by Steve Schuch & Night Heron Music